8 Essentials to Consider for Effective Logo Design
Getting to the point in your new business venture where you need a logo, whether you plan to design it yourself or get it designed, can be very exciting. It can make your business feel very real and help articulate your business personality and purpose as well as stand out from the competition. Before you […]
What is brand strategy and why do I need one?
Why do I need a brand strategy? Many people when thinking about brand, automatically think logo, colour pallet and design, don’t get me wrong, these components are important, but the design alone does not make up a strategy. Without a brand strategy your company does not have a brand, however creative or clever your logo […]
What is brand architecture and do I need to think about it?
This week, on two separate occasions, I’ve held workshops with clients to discuss and define their brand architecture. One client has two distinctive sides of the business (B2B and B2C) and the other has multiple, quite different service offerings, sold under one brand. So, what is brand architecture? What are the different types? Why is […]
What is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) is a senior marketing leader who works with your business on apart-time or flexible basis, rather than as a full-time employee. This could be anything from half a day a month to two or three days a month, depending on your needs, goals, and stage of growth. Fractional CMOs […]
Business brand vs Personal brand – What you need to know
When it comes to branding, it’s important to consider the balance between your business brand and your personal brand. Both are important, but they serve different purposes. Your business brand should represent your company as a whole and convey its values and mission. Your personal brand, on the other hand, is all about you and […]
The Impact of Strong Business Values on Your Company’s Success
Your business values are a way of articulating what you and your business care about most and sets out the standards to which you work to. Plans and strategies will change over time, but your values won’t, as these sit at the very core of your business. Values are important to communicate because customers like […]
What’s the point of a brand strategy?
Like all other areas of setting up or running a successful business, you need a strategy. Whether that’s your business plan, your financial investment, or the product/service you offer, your brand is no different. Without a brand strategy, how can you write marketing messaging if you don’t know what your brand stands for? How can […]
Exploring 8 Effective Types of Branding for Your Business Success
Did you know there are 8 types of branding that you can use across your business? By understanding the different types and which ones are applicable to your business you will have more tools and tactics in your armour draw upon. It’s important to know and understand that there are different types of branding to […]
Effective Brand Positioning Strategies to Elevate Your Business
Brand positioning can help to differentiate yourself from the competition, justify your pricing structure and clarify your messaging. Which is why understanding your position in the market is a crucial piece of your overall brand strategy. There are 8 brand positioning strategies that you could use in your business. But first you need to make […]
How to write an effective and inspiring mission statement
What is a mission statement? In the simplest of terms your mission statement is just a sentence or two about the core purpose of your business and why it exists. For many companies an important element of existing is to make profit but this is not what we are talking about here. By having a […]