It’s more than a philosophy… It’s how I help businesses grow.
By defining who you are, what you stand for and what makes you different, we create the clarity that informs every decision, aligns every part of your business and lays the foundations for sustainable growth.
The Interconnectedness of brand
Brand is at the centre of everything.
Every department has different objectives, but they should all start from the same brand.
The lens.
The guide.
Sales
Marketing
Operations
Finance
Customer Service
HR & People
Brand is the strategic foundation that shapes every decision, guides every action and influences every outcome.
When you brand is clear, every part of your business is connected, aligned and working towards the same goal – clarity, consistency and long-term sustained growth.
Why it matters
Every department has a different job to do.
But every department should be working towards the same vision.
When your brand is clear, every decision is guided by the same purpose, values and positioning. Your marketing becomes more effective, your sales conversations become more confident, your team becomes more aligned, and your customer experience becomes more consistent.
That's how strong brands build strong businesses.
A business isn't built by working harder. It's built by the different departments working together. Brand is what brings them together. Whether you have a team of 1 or 100 delivering it.
Get in touchWorking with founders, SMEs and leadership teams across the UK
Testimonials
I can highly recommend Sara at No Name. Extra Brain – She has been working with us on our new business and has been brilliant at extracting the thoughts in our heads and putting them down into a cohesive and professional brand strategy. She has helped enormously with aspects such…
Read more on GoogleHaving worked with Sara on a variety of projects, I have absolutely no hesitation in recommending her to anyone who wants to squeeze every bit of potential out of their brand. She is thorough, exceptionally creative and also a really nice person. Anyone who feels a bit commercially directionless, or…
Read more on GoogleThe work Sara does is amazing. She helped me nail my brand strategy, which means I can advertise my business with confidence and pride. It's given me a clear direction for my journey ahead. She took the time to understand me and my business in great detail, thinking about my…
Read more on GoogleSara has been fabulous at helping me to formulate my thoughts, vision and plans for the business. She created a brand plan in super quick time, and a structured marketing plan I’m excited to implement. I see her as an integral part of my team now and really value the…
Read more on GoogleI had been stuck in how to expand my business and get myself a brand that I was comfortable with. After my first meeting with Sara I felt that she really understood how to articulate my story for me and that i was in amazing hands. Sara not only put…
Read more on GoogleSara's brand strategy workbook helped me to put my thoughts down on paper in a structured way. This is exactly what I needed in order to develop my brand and take my business to the next level. During a power hour Sara helped me fill in some of the gaps…
Read more on GoogleI found my time with Sara very useful. She was great at pulling the information out of my head in order to create my brand strategy plan. I firmly believe I could not have achieved this on my own. My strategy now helps me to ensure my social media, website…
Read more on GoogleSara is simply brilliant. She has guided and supported me through my brand and marketing journey, bringing out the best of me. Listening to my ideas and creative but at times chaotic thinking into a well structured, true to self, brand that reflects what my business is truly about. She…
Read more on GoogleI can’t recommend Sara highly enough. She has helped us navigate our branding journey with ease, working alongside us as we continued to deal with the day to day running of a small business too. We had long outgrown our 2017 branding and were in desperate need of an update…
Read more on GoogleSara really knows her shit! It is so frustrating when you’re trying to get out what’s in your head and everything you want to be in your brand and business. But I just didn’t know how to say it or show it. Thanks to Sara’s brand strategy I now have…
Read more on GoogleSara provides thorough and intuitive advice and guidance in an easy to understand form. Her approach to brand and marketing is comprehensive and knowledgeable backed by a network of expert contacts.
Sara offers an amazing and personalized service really helping to understand your brand, and how best to promote it. She is excellent when it comes to looking at competition and market research to understand where you fit in and thinking of what would make you stand out over others in…
Read more on GoogleI received excellent brand strategy from Sara. It was very relevant to my market. Full of professional insight and genuine interest. A very dedicated and personal touch. As well as informative and professional. Highly recommended.
Read more on GoogleSara is great to work with, she really gets you thinking outside of the box when it comes to your brand strategy, and shows you how to expand your current thought process whilst explaining in an easy to understand manner. Would highly recommend.
Read more on GoogleIt was a pleasure to work with Sara at No Name . Extra Brain on my brand refresh. She 'got me' and my business and I'm so pleased with the final result.
Read more on GoogleAbsolutely wonderful experience. Sara is both knowledgeable and helpful and goes above and bryon
Read more on GoogleThank you Sara! Very clear, actionable advice!