Everything starts with brand.
Whether you’re defining your foundations, refreshing your identity, planning your marketing or looking for strategic leadership, my services are designed to help you build a stronger, more aligned business – not just better marketing.
Strategy Built Around Your Business
Every engagement starts by getting under the skin of your business, where you are today, where you want to go, what’s getting in the way and what needs to change to get you there.
I’ll bring an independent perspective, challenge your thinking and turn what can often feel like a lot of moving parts into a clear strategic direction for your business, brand and marketing.
No generic frameworks handed over and forgotten. Strategy you can actually use.
Define
Brand Strategy
From £1,700Know exactly who you are, and why it matters.
For businesses that have evolved, but whose brand hasn’t kept pace.
We’ll step back from the day-to-day and get clear on the business you’ve become and the one you’re building next. I’ll challenge assumptions, uncover what genuinely differentiates you and turn that thinking into a clear strategic foundation for your business.
The focus:
- Who you are
- Who you serve
- What you stand for
- What makes you different
- How you position yourself
- What you want to be known for
The impact:
A clear strategic direction that gives you, your leadership, team, marketing and future decisions a shared foundation to work from.
Express
Brand Design & Identity
From £1,380Make the outside reflect what’s changed on the inside.
Once your strategy is clear, your visual identity should express it. I’ll translate the strategic thinking into a clear creative brief and work with trusted design experts to create an identity that reflects your positioning, personality and ambitions.
The focus:
- Positioning
- Creative direction
- Visual identity
- Brand consistency
- Practical application
The impact:
A distinctive, professional identity that finally feels like the business you’ve become.
Grow
Marketing Strategy
From £1,700Turn brand clarity into focused action.
Once we know who you are, who you’re trying to reach and why they should choose you, we can make much smarter decisions about how to market the business.
I’ll turn your brand and business ambitions into a practical marketing strategy - defining where to focus, what to prioritise and how your activity works together to deliver your objectives.
The focus:
- Business objectives
- Marketing objectives
- Audience
- Customer journey
- Messaging
- Channels
- Priorities
- Measurement
The impact:
A clear, actionable roadmap that replaces random marketing activity with purposeful investment.
Sustain
Fractional CMO
From £600/monthStrategic leadership that doesn’t stop when the strategy is written.
For businesses that need senior marketing thinking but don’t need (or aren’t ready for) a full-time Marketing Director.
I become the extra brain within your business: keeping strategy on track, helping you make decisions, coordinating specialists, challenging priorities and ensuring your marketing continues to support the bigger commercial picture.
The focus:
- Strategic direction
- Prioritisation
- Leadership
- Agency management
- Accountability
- Performance
The impact:
Senior-level marketing leadership and continuity without the cost of a full-time Marketing Director.
What You’re Really Investing In
Perspective
Challenge
Clarity
Expertise
Action
Not Sure Where to Start?
You don’t need to diagnose the problem before we speak.
You might think you need a new website, more marketing or a rebrand. Sometimes you do. Sometimes the real issue sits further upstream.
We’ll start with your business — where you are, where you’re heading and what’s getting in the way — and I’ll recommend the right next step from there.
Let’s talk about your businessWorking with founders, SMEs and leadership teams across the UK
Testimonials
I can highly recommend Sara at No Name. Extra Brain – She has been working with us on our new business and has been brilliant at extracting the thoughts in our heads and putting them down into a cohesive and professional brand strategy. She has helped enormously with aspects such…
Read more on GoogleHaving worked with Sara on a variety of projects, I have absolutely no hesitation in recommending her to anyone who wants to squeeze every bit of potential out of their brand. She is thorough, exceptionally creative and also a really nice person. Anyone who feels a bit commercially directionless, or…
Read more on GoogleThe work Sara does is amazing. She helped me nail my brand strategy, which means I can advertise my business with confidence and pride. It's given me a clear direction for my journey ahead. She took the time to understand me and my business in great detail, thinking about my…
Read more on GoogleSara has been fabulous at helping me to formulate my thoughts, vision and plans for the business. She created a brand plan in super quick time, and a structured marketing plan I’m excited to implement. I see her as an integral part of my team now and really value the…
Read more on GoogleI had been stuck in how to expand my business and get myself a brand that I was comfortable with. After my first meeting with Sara I felt that she really understood how to articulate my story for me and that i was in amazing hands. Sara not only put…
Read more on GoogleSara's brand strategy workbook helped me to put my thoughts down on paper in a structured way. This is exactly what I needed in order to develop my brand and take my business to the next level. During a power hour Sara helped me fill in some of the gaps…
Read more on GoogleI found my time with Sara very useful. She was great at pulling the information out of my head in order to create my brand strategy plan. I firmly believe I could not have achieved this on my own. My strategy now helps me to ensure my social media, website…
Read more on GoogleSara is simply brilliant. She has guided and supported me through my brand and marketing journey, bringing out the best of me. Listening to my ideas and creative but at times chaotic thinking into a well structured, true to self, brand that reflects what my business is truly about. She…
Read more on GoogleI can’t recommend Sara highly enough. She has helped us navigate our branding journey with ease, working alongside us as we continued to deal with the day to day running of a small business too. We had long outgrown our 2017 branding and were in desperate need of an update…
Read more on GoogleSara really knows her shit! It is so frustrating when you’re trying to get out what’s in your head and everything you want to be in your brand and business. But I just didn’t know how to say it or show it. Thanks to Sara’s brand strategy I now have…
Read more on GoogleSara provides thorough and intuitive advice and guidance in an easy to understand form. Her approach to brand and marketing is comprehensive and knowledgeable backed by a network of expert contacts.
Sara offers an amazing and personalized service really helping to understand your brand, and how best to promote it. She is excellent when it comes to looking at competition and market research to understand where you fit in and thinking of what would make you stand out over others in…
Read more on GoogleI received excellent brand strategy from Sara. It was very relevant to my market. Full of professional insight and genuine interest. A very dedicated and personal touch. As well as informative and professional. Highly recommended.
Read more on GoogleSara is great to work with, she really gets you thinking outside of the box when it comes to your brand strategy, and shows you how to expand your current thought process whilst explaining in an easy to understand manner. Would highly recommend.
Read more on GoogleIt was a pleasure to work with Sara at No Name . Extra Brain on my brand refresh. She 'got me' and my business and I'm so pleased with the final result.
Read more on GoogleAbsolutely wonderful experience. Sara is both knowledgeable and helpful and goes above and bryon
Read more on GoogleThank you Sara! Very clear, actionable advice!