Working with founders, SMEs and leadership teams across the UK
You’ve Built the Business. Now Build the Brand
To win those first customers, you do whatever it takes. You launch a website, post on social media, network, send emails and say yes to every opportunity. It’s the right approach when you’re building momentum.
But as your business grows, that same reactive mindset starts to hold you back. Your business has evolved, your ambitions have grown and your customers have changed, yet your brand and marketing are often still telling yesterday’s story.
To reach the next level, it’s time to stop reacting and start thinking strategically. A clear brand strategy creates the foundations that shape every part of your business, from your proposition and messaging to your marketing, recruitment, culture and customer experience.
When your foundations are strong, growth becomes intentional, not accidental.
Everything Starts with Brand
Brand isn’t your logo. It’s the strategic thinking behind every decision your business makes.
It defines who you are, what you stand for, who you serve and why customers should choose you over the competition. That clarity gives your business direction. It aligns your proposition, messaging, marketing, sales, recruitment, culture, customer experience and reputation, so every part of your business is working towards the same goal.
Your logo is simply the visual expression of that.
The Business Has Changed But Has Your Brand?
Your business has come a long way.
You’ve built a great reputation. You’re winning work. The team has grown. You’ve refined your offer and you’ve got bigger ambitions than you did when you first started.
But something isn’t quite clicking anymore.
Perhaps your marketing feels inconsistent. Your growth has plateaued. Your website no longer reflects the quality of your business. Your team describes what you do differently. You’re attracting the wrong enquiries or relying too heavily on referrals.
You know you’re capable of more, you just need the clarity and strategy to get there.
If that sounds familiar, you’re exactly who I work with.
Let’s have a chat!Building Your Foundations for Growth
Every business is different, but the starting point is always the same: understanding where you are today and where you want to go.
From there, I’ll help you build the strategic foundations that give every future decision more clarity and confidence.
The Evidence is Clear
Businesses built on strong brands perform better.
A strong brand isn’t just good for marketing. Research consistently shows it improves trust, loyalty, customer acquisition and long-term business growth.
Brand isn’t a marketing exercise. It’s a commercial advantage.
When your business knows who it is, what it stands for and why customers should choose it, every part of the business performs better.
of consumers believe most brand messaging doesn’t resonate with their needs and values - highlighting the importance of having a clear, differentiated brand strategy rather than simply creating more marketing.
(EY Future consumer index 2025)of businesses report that maintaining a consistent brand has contributed to revenue growth of at least 10%.
(Lucid press 2021)of people trust the brands they use - more than they trust business, government, media or employers. Brand trust has become one of the biggest competitive advantages a business can have.
(Edelman trust barometer 2025)Meet Your Extra Brain
I’m Sara, a strategic brand and marketing consultant who believes that everything starts with brand.
After years working in senior marketing roles and alongside ambitious businesses, I saw how often businesses evolved faster than their brands. The offer had changed, teams had grown and ambitions had moved on, but their brand and marketing were still reflecting the business they used to be.
That’s why I created No Name. Extra Brain. To help businesses step back, find clarity and ensure their brand keeps pace with their growth — providing strong foundations for where they want to go next.
Think of me as the extra brain at your table — bringing strategic thinking, independent perspective and clear direction to every decision.
Testimonials
I can highly recommend Sara at No Name. Extra Brain – She has been working with us on our new business and has been brilliant at extracting the thoughts in our heads and putting them down into a cohesive and professional brand strategy. She has helped enormously with aspects such…
Read more on GoogleHaving worked with Sara on a variety of projects, I have absolutely no hesitation in recommending her to anyone who wants to squeeze every bit of potential out of their brand. She is thorough, exceptionally creative and also a really nice person. Anyone who feels a bit commercially directionless, or…
Read more on GoogleThe work Sara does is amazing. She helped me nail my brand strategy, which means I can advertise my business with confidence and pride. It's given me a clear direction for my journey ahead. She took the time to understand me and my business in great detail, thinking about my…
Read more on GoogleSara has been fabulous at helping me to formulate my thoughts, vision and plans for the business. She created a brand plan in super quick time, and a structured marketing plan I’m excited to implement. I see her as an integral part of my team now and really value the…
Read more on GoogleI had been stuck in how to expand my business and get myself a brand that I was comfortable with. After my first meeting with Sara I felt that she really understood how to articulate my story for me and that i was in amazing hands. Sara not only put…
Read more on GoogleSara's brand strategy workbook helped me to put my thoughts down on paper in a structured way. This is exactly what I needed in order to develop my brand and take my business to the next level. During a power hour Sara helped me fill in some of the gaps…
Read more on GoogleI found my time with Sara very useful. She was great at pulling the information out of my head in order to create my brand strategy plan. I firmly believe I could not have achieved this on my own. My strategy now helps me to ensure my social media, website…
Read more on GoogleSara is simply brilliant. She has guided and supported me through my brand and marketing journey, bringing out the best of me. Listening to my ideas and creative but at times chaotic thinking into a well structured, true to self, brand that reflects what my business is truly about. She…
Read more on GoogleI can’t recommend Sara highly enough. She has helped us navigate our branding journey with ease, working alongside us as we continued to deal with the day to day running of a small business too. We had long outgrown our 2017 branding and were in desperate need of an update…
Read more on GoogleSara really knows her shit! It is so frustrating when you’re trying to get out what’s in your head and everything you want to be in your brand and business. But I just didn’t know how to say it or show it. Thanks to Sara’s brand strategy I now have…
Read more on GoogleSara provides thorough and intuitive advice and guidance in an easy to understand form. Her approach to brand and marketing is comprehensive and knowledgeable backed by a network of expert contacts.
Sara offers an amazing and personalized service really helping to understand your brand, and how best to promote it. She is excellent when it comes to looking at competition and market research to understand where you fit in and thinking of what would make you stand out over others in…
Read more on GoogleI received excellent brand strategy from Sara. It was very relevant to my market. Full of professional insight and genuine interest. A very dedicated and personal touch. As well as informative and professional. Highly recommended.
Read more on GoogleSara is great to work with, she really gets you thinking outside of the box when it comes to your brand strategy, and shows you how to expand your current thought process whilst explaining in an easy to understand manner. Would highly recommend.
Read more on GoogleIt was a pleasure to work with Sara at No Name . Extra Brain on my brand refresh. She 'got me' and my business and I'm so pleased with the final result.
Read more on GoogleAbsolutely wonderful experience. Sara is both knowledgeable and helpful and goes above and bryon
Read more on GoogleThank you Sara! Very clear, actionable advice!